Today we are discussing social media marketing and the vital impact it can have on your business. At Yaseo we all want you to succeed and to achieve that, we compiled some useful tips to implement in your digital strategy. In case you don’t already have a plan, we can help too. Don’t hesitate to send us your queries, we know how important social media is in today’s world, and we know it can make you or break you.
To be a proficient user of social media channels one needs to be good at psychology too. There is a great deal of psychology behind creating a website and managing social media channels. Have you ever thought about why we get notifications on our apps? It’s because our subconscious always craves new content. By the way, Google and its little spiders also love fresh content! Back to psychology though, all these likes make us feel better about ourselves. As humans, we all have the desire to be approved and liked, so social media was created mainly for that. However, nowadays social media is definitely the most powerful tool that can get you to the top. It is used by any business, it’s easier than ever to share your experience with a certain company and we all check the reviews before purchasing, let’s admit that!
Don’t Be Selfish, Remember Sharing is Caring
In the world of social media marketing, there is one golden rule – share. What happens with most brands (surely you’ve noticed) is they tend to share their products, services, success, etc. The secret key here is to understand it’s not all about you and your brand. To establish yourself in the business world, adopt a strategy of sharing the success of others.
If there was something you truly liked while doing research, go ahead – share it with your audience. This will show you appreciate the work of others and will expand your social media circle. It’s just like in life, social media is also a bit like give and take. If you give credit where it’s due, you will receive credit and recognition.
Social Media Marketing is All About Engagement
Encouraging posts that create a discussion is essential when it comes to social media marketing, guys. After all, it’s social media, people need to express themselves. By sharing what you think, it might look like you’re imposing your views on your audience and nobody likes that. Instead, show them you want to hear what they think in your posts. Or maybe ask a question on a topic that is current and interesting.
Nobody likes big corporations because they are somewhat distant from the common customer, add that personal touch. Express your views on climate change for example and see how your audience feels about it too. You might be surprised by the results you get. The way your brand is perceived by your audience is crucial, you want them to know that behind those social media profiles there is a real person that values their opinion. So get that conversation going, don’t be afraid to ask!
Be SMART With Objectives
Setting SMART goals for your social media marketing strategy is a must if you wish to succeed. Make sure your posts are specific, don’t stretch things too much. In terms of measuring, always check how your audience interacts with your posts. Check what works and what doesn’t and don’t be too quick to judge. Your social media goals should always be achievable and within your scope. People aiming too high for the stars can sometimes be lost in space and social media is quite a vast space if you know what I mean.
Staying relevant is another thing stick to. Have you noticed for example how widely discussed the US elections are? Your brand might not be political, and you shouldn’t express your personal political views, but relevant topics for discussion are a must. Keep up expanding your knowledge because this is how you stay relevant as a brand too. Time is the last element of the SMART objectives and time is money. Be honest with yourself when you will get things done. It will help you stay focused and increase productivity. All in all, SMART objectives are a key part of marketing and you need to apply them for your social media profiles.
The Right Place and The Right Time
As previously mentioned, social media is a vast labyrinth and brands can sometimes get lost there. To ensure your work is efficient we going back to square one – do your research! You need to find out which social media channel is preferred among your audience and get on there soon. What’s the point of putting in the time to create social media posts and then share them but with no engagement?! There is nothing social about that and your business will be the one to suffer along with your sales. So what you need to do is carefully study your audience, see what they like to use in terms of social media channels, where the buzz is so to say. Once you have all the facts, get ready to stay consistent, and let your customers get to know you.
These are the facts guys, social media has been around much longer than you think. If I ask you what was the first social media platform you might say it was Myspace or Facebook. But Facebook actually came to be as late as 2004! Digging online we found that social media dates back to 1844 when a telegram was sent from Washington D.C. to Baltimore saying “What Had God Wrought?” This is clearly not the form we know today, but the closest thing to a social media platform similar to the ones we know would be Six Degrees.
From 1997 to 2001 Six Degrees had about 1 million users that could “friend” each other and create profiles! So take our advice and don’t underestimate the power of social media as it is here to stay! What do you think, how these platforms might change in the future? Are they a good thing and what’s your experience? Share your thoughts in our discussion, we would love to hear from you!