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Balance My Hormones

Brief

The client wanted us to run SEO on their YouTube channel and to help with engaging thumbnails to help with gaining traffic to their channel and to increase subscribers. They tried different methods previously and to no avail, so Yaseo Digital was hired to take over the channel.

Solution



This YouTube analytics dashboard provides insights into the performance of the "Balance My Hormones" channel for the year 2024. Here's a breakdown of the key metrics:

Overview Metrics:

  1. 1. Total Views: The channel received 1.1 million views, demonstrating a significant level of engagement.
  2. 2. Total Impressions: Videos were shown to viewers 10.9 million times, marking an impressive 140% increase compared to the same period last year.
  3. 3. Impression Click-Through Rate (CTR): The CTR is 5.9%, indicating the percentage of viewers who clicked on the video after seeing it as a thumbnail or suggestion.
  4. 4. Average View Duration: Viewers spent an average of 4 minutes and 33 seconds watching content, suggesting reasonably strong viewer retention.


Key Moments for Audience Retention:

This section highlights the retention rate of viewers at various points in videos:

Top-Performing Videos:
  • "Testosterone and Health: Separating Fact from Fiction by Top TRT Experts": Retained 71% of viewers, above typical intros.
  • Other well-performing videos include tutorials and discussions such as:
    • "Right Way to Apply Testosterone Cream by Dr. Keith (Part 3/3)": 68% retention.
    • "TRT for Beginners: Blood Tests, Symptoms, and Biomarkers Explained": 68% retention.
Low-Performing Videos:
  • Topics such as the effect of ferritin and testosterone or videos with niche appeal retained less engagement, e.g., 52%-55% retention.

Traffic Sources:

This section explains how viewers discovered the channel's videos:

  • Browse Features (e.g., homepage recommendations): 35.4% — The largest source of traffic.
  • YouTube Search: 24.1% — Indicates strong SEO optimization for search terms related to testosterone, health, and TRT.
  • YouTube Advertising: 16.3% — A moderate portion of traffic came from paid promotions.
  • Suggested Videos: 14.7% — A portion of viewers came from other videos on YouTube.

Top Videos in 2024:

  • 1. "Can TRT Really Reduce Inflammation in Men?" (181.8K views) — The most popular video of the year.
  • 2. "First 10 WEEKS on Testosterone (TRT)" (112.0K views) — Another highly engaging topic for viewers.
  • 3. "10 Changes to Expect on Testosterone" (67.6K views).
  • 4. "Top 5 Reasons Men Quit Testosterone" (49.4K views).

Summary:

The channel shows strong growth in views, impressions, and engagement metrics. These are driven primarily by well-optimized content on testosterone therapy and health-related topics. Videos with practical advice and expert opinions tend to perform best, while niche or highly technical topics have a narrower appeal. The majority of traffic comes from YouTube recommendations and search, indicating strong content strategy and viewer interest.

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