Best Practices for Writing YouTube Video Title That Get Clicks

• Admin

In a world where over 500 hours of video are uploaded to YouTube every minute, standing out is no longer optional—it’s essential. The title of your video is often the first (and sometimes only) thing viewers will see. If it doesn't catch their attention, they’ll scroll past without a second thought.

That’s why crafting compelling, keyword-rich YouTube video titles is a key part of any successful YouTube SEO strategy. At Yaseo Digital, we help content creators, brands, and businesses boost their visibility with customised SEO services tailored to their YouTube channels and websites. So, let’s dive into the best practices for writing video titles that don’t just exist—they get clicked.

1. 1. Keep It Clear, Concise and Clickable

   While it’s tempting to be creative or mysterious, clarity beats cleverness when it comes to titles. A good rule of thumb? Keep titles under 60 characters so they don’t get cut off in search results. Use everyday language and reflect exactly what the video is about.

   Example:

   Instead of “This Changed Everything,” go for “How I Grew My YouTube Channel from 0 to 10K Subscribers.”

2. 2. Include Target Keywords Naturally

   Your title should include relevant YouTube keywords that your audience is already searching for. Think like a viewer: what would you type into the search bar?

   Use tools like YouTube's autocomplete, Google Trends, or TubeBuddy to find high-performing phrases. At Yaseo Digital, our SEO experts use industry-leading tools to perform in-depth keyword research, helping your videos rank in both YouTube and Google search results.

3. 3. Add Emotional Triggers or Power Words
   

   Words like ultimate, best, easy, secret, or mistakes to avoid create curiosity and emotion, encouraging more clicks. A sprinkle of urgency or intrigue can make a big difference.

   Examples:

   • 10 YouTube SEO Mistakes to Avoid in 2025
   • Easy YouTube Title Hacks for More Views
4. 4. Use Numbers and Lists When Relevant
   

   Numbers naturally draw the eye. If your video is list-based or has specific tips or steps, highlight that in the title.

   Example:

   5 Proven Ways to Get More Views on YouTube in 2025

5. 5. Match Your Title with Your Thumbnail
   

   A click-worthy title paired with a well-designed thumbnail creates a powerful visual hook. They should complement each other without being repetitive. If the title says “How to Rank #1 on YouTube,” the thumbnail could show a bold "#1" graphic or upward trend line.

   Need help with thumbnail strategy too? Yaseo Digital can help you develop a cohesive YouTube branding approach alongside our SEO solutions.

6. 6. Avoid Clickbait – Trust is Everything
   

   While it's okay to be a little dramatic or catchy, don’t promise something your video doesn't deliver. Misleading titles may get clicks short-term, but they hurt retention, watch time, and ultimately your reputation.

YouTube SEO with Yaseo Digital

Creating the perfect video title is just one piece of the puzzle. At Yaseo Digital, we go beyond basic optimisation. We offer bespoke YouTube SEO services tailored to your channel’s niche, target audience, and goals. Whether you're just starting out or already growing, we’ll help you:

• Perform channel audits
• Optimise titles, descriptions, and tags
• Research audience intent and high-converting keywords
• Monitor performance analytics
• Align your website SEO with YouTube for full-funnel optimisation

You don’t need to navigate the YouTube algorithm alone. Let our team at Yaseo Digital help you grow with confidence and clarity.

Final Thoughts

A powerful video title does more than describe your content—it drives traffic, boosts watch time, and improves search visibility. With a bit of strategy (and the right support), your titles can turn browsers into loyal viewers.

Ready to optimise your channel?

Let’s chat. Discover what Yaseo Digital can do for your YouTube presence and start turning views into results.